San Francisco Sun

San Francisco, CA – Mayor London N. Breed has announced the return of Let’s Glow SF, the city’s annual holiday light show, set to take place from December 6 to 15, 2024. This year marks the fourth edition of the event, which will feature large-scale animated light installations on seven iconic Downtown buildings. The program will also include an art installation at the East Cut Crossing and a block party on Front Street on December 13.

The event is organized by the Office of Economic Workforce & Development (OEWD) and the Downtown SF Partnership. "Let’s Glow SF is truly becoming a San Francisco holiday tradition," said Mayor Breed. "This event is loved by so many, and last year brought over 67,000 visitors back into our Downtown."

The light show locations include prominent sites such as the Ferry Building, Salesforce Tower, and Annie Alley. The East Cut Crossing will host Nexus Dream, an illuminated sculpture by artists Anne-Sophie Acomat and Jérémie Bellot.

Sarah Dennis Phillips, Executive Director of OEWD, expressed enthusiasm for this year's expanded event: “Thanks to the Mayor’s support, we are turning up the wattage on this year’s Let’s Glow SF.” Robbie Silver, President and CEO of the Downtown SF Partnership added that "this year’s event not only showcases even more iconic locations and talented artists but also demonstrates our commitment to collaborating with other neighborhoods."

The event promises various attractions including performances from Catalyst Arts and Circosphere during its kickoff on December 6. Throughout its duration, attendees can enjoy food and drink specials at participating bars and restaurants.

Let’s Glow SF is supported by Amazon along with sponsors JPMorgan Chase and Zoox. Stephanie Gaywood from Amazon stated: "As a company deeply invested in the community, we are proud to support Let’s Glow SF as it continues to grow."