San Francisco Sun

San Francisco, CA— Today, Mayor London N. Breed and the Office of Economic and Workforce Development announced a new outdoor concert series in San Francisco. Taking place between May and October 2024, the SF Live series brings arts and culture into our parks and plazas through free performances curated by live music and entertainment venues that showcase a variety of local, national, and international talent.

"San Francisco recognizes the profound impact and contribution of our nightlife and entertainment industry, not only as a source of cultural vitality but also as an engine driving economic growth,” said Mayor London Breed.

The initiative, known as SF Live, aims to showcase and support the San Francisco music and entertainment sector, boost neighborhood vitality, activate open spaces, and enhance the City’s economic revitalization through arts and culture. The $2.5 million investment is funded through an allocation from the California State Legislature led by City Attorney David Chiu.

“San Francisco’s live music scene is legendary and helps make us such a special city,” said City Attorney David Chiu.

Each concert in the series offers a diverse lineup of artists, ranging from rising indie bands to well-established jazz ensembles and high-energy pop acts. The SF Live concert series is a collaboration with various organizations such as Illuminate, San Francisco Parks Alliance, Noise Pop, the Union Square Alliance, and Plinth Agency.

“Nightlife and entertainment are economic drivers in San Francisco and will be critical to our city’s continued economic revitalization,” said Sarah Dennis Phillips, Executive Director of the Office of Economic and Workforce Development.

The SF Live series has received praise from Lynn Schwarz, owner of Bottom of the Hill, who mentioned, “The SF Live project has been a bright spot for Bottom of the Hill this year."

Over the next six months, SF Live series concerts will take place at iconic open spaces and locations throughout San Francisco, including the Golden Gate Park Bandshell, Jerry Garcia Amphitheater, Union Square Plaza, Civic Center Plaza, Crane Cove Park, Fulton Plaza, and Eagle Plaza.

“SF Live embodies the natural harmony between music and parks,” said San Francisco Rec and Park General Manager Phil Ginsburg.

To stay updated on SF Live events and performances, visit www.sflivefest.com and follow @sflivefest on Instagram.