San Francisco Sun

San Francisco, CA – Mayor London N. Breed announced the first of three free music events coming to Downtown, in collaboration with the San Francisco Recreation and Park Department and Another Planet Entertainment (APE). The Dirtybird: Back to Baysics concert will begin at 2 p.m. at Embarcadero Plaza this Sunday, July 21.

This initiative is part of Mayor Breed’s Roadmap to Downtown San Francisco’s Future plan, aimed at transforming Downtown into a prominent arts, culture, and nightlife destination. Sunday's event near the City's iconic waterfront will feature Belgium-born DJ Sacha Robotti, Mz Worthy and Smalltown DJs, as well as DJs Moody Jones and Deron Delgado.

The concert follows a successful outdoor event held last month in Civic Center Plaza by APE that featured musicians Fred again.. and Skrillex and attracted 25,000 attendees. The series of concerts starting this weekend is expected to create local jobs and boost the City’s economy.

“We are excited to welcome thousands of visitors to Embarcadero Plaza this weekend who will enjoy amazing music and our stunning waterfront,” said Mayor London Breed. “Our investments to make San Francisco’s Downtown a 24/7 vibrant and lively destination are paying off, and we will continue to push for creative ways to attract more people here, create business opportunities, and ensure that art thrives in the City.”

“Last month’s concert in Civic Center was a huge success," said San Francisco Recreation and Park General Manager Phil Ginsburg. "I’m excited to see another large-scale event happen in one of our most iconic public spaces—Embarcadero Plaza. These Downtown concerts are not only fun and entertaining; they’re also a great way to create jobs, boost our City’s economy, and ensure that Downtown is abuzz with activity.”

Another Planet Management Founder Bryan Duquette stated: “We believe that it’s extremely important to the ethos of San Francisco to create free and exciting experiences for people across all socioeconomic levels. Events like this remind us why we love this city so much.”

APE produces Outside Lands, a major music festival held annually in Golden Gate Park's Polo Field with an attendance of approximately 225,000 last year. In September last year, the City’s Board of Supervisors approved a plan for APE to host additional ticketed concerts following Outside Lands Festival at Golden Gate Park's Polo Field along with three Downtown locations over the next three years.

The planned concerts are anticipated to provide economic benefits while preventing cuts to City parks and programming. Measures will be implemented by APE similar to those used during Outside Lands Festival including noise reduction strategies, traffic management by SFMTA officers, shuttles for ticket holders, rideshare zones, and community hotlines.

Sunday's concert is free but attendees are encouraged to RSVP on Another Planet Entertainment's website.

###