Mayor London N. Breed has unveiled a plan to revitalize San Francisco’s Union Square with 200 events scheduled for next year. This initiative is part of the city’s efforts to rejuvenate its downtown retail and hospitality hub. The Office of Economic and Workforce Development (OEWD) has partnered with Biederman Redevelopment Ventures Corporation (BRV), known for its expertise in transforming public spaces, to launch daily programming starting early 2025.
“San Francisco is making significant progress,” stated Mayor Breed, emphasizing the city’s commitment to enhancing Union Square as a vibrant destination. The new collaboration builds on previous city-funded events like free concerts and seasonal celebrations.
Union Square attracts nearly 10 million visitors annually and hosts over 4.8 million square feet of retail space. In June, Mayor Breed introduced the HEART Action Plan to address challenges such as vacant storefronts and reduced tourism post-COVID-19, backed by $13 million from the city’s budget.
BRV President Dan Biederman, recognized for successful projects like Bryant Park in New York City, will lead the effort to provide diverse activities at Union Square throughout the year. These will include arts, crafts, performances, and family-friendly activities designed to enhance San Francisco’s civic events.
Sarah Dennis Phillips from OEWD praised the partnership: “Mayor Breed’s commitment…made it possible for us to tap into Biederman’s unparalleled track-record.”
Phil Ginsburg of SF Rec and Park highlighted the importance of creative programming in revitalizing downtown areas: “Reinvigorating Union Square through creative, daily programming is vital.”
Marisa Rodriguez from the Union Square Alliance noted that this development marks another step in downtown San Francisco’s renaissance: “The engaging programming…will provide yet another reason to visit.”
Sharman Spector of Britex Fabrics expressed support for increasing foot traffic: “We are grateful…to bring more exciting programming.”
Recent initiatives have included holiday-themed Winter Wander-land events drawing millions of visitors and legislative changes facilitating diverse uses within Union Square properties.
