City College of San Francisco spent $105,755 on its women’s basketball program in 2024, which was $542,837 less than the state average expenditure of $648,592, according to the U.S. Department of Education.
This figure made up 5.7% of all athletic spending at the college during the same year.
Total athletics-related spending at City College of San Francisco has risen 196.2% since 2010.
Basketball remains among the most popular college sports across the United States—alongside football—attracting strong fan bases and television ratings that at times are on par with the NBA. Large-scale events such as March Madness bring in millions of viewers every year.
A federal settlement has entered college athletics into a new chapter for athlete payments, permitting schools to provide direct revenue sharing with players. The settlement also requires that the NCAA pay athletes $2.8 billion in retroactive damages over 10 years for those who played from 2016 onward.
In 2022, following legal and legislative developments, college athletes gained new opportunities to earn compensation from their names, images and likenesses as a result of state law changes and revised NCAA policy.
During fiscal year 2024, the NCAA earned around $900 million from media rights to the men’s Division I basketball tournament and related March Madness coverage, making basketball its primary source of revenue.
| Year | Basketball team’s expenditures | % from grand total sport team expenditures |
|---|---|---|
| 2020 | $30,018 | 4.4% |
| 2021 | $19,309 | 3.3% |
| 2022 | $112,343 | 6.6% |
| 2023 | $88,549 | 4.8% |
| 2024 | $105,755 | 5.7% |
Information for this article was sourced from the U.S. Department of Education. View the primary data here.
