Salesforce announced on Mar. 16 the launch of Agentforce Sales, a new platform that integrates artificial intelligence agents into sales teams’ daily operations. The company said this move marks a shift from traditional human-only sales models to what it calls ‘agentic sales,’ where digital agents handle routine tasks and allow sellers to focus on building relationships and closing deals.
The introduction of Agentforce Sales is significant for organizations looking to increase efficiency and scale revenue without increasing headcount. By automating high-volume activities such as prospecting, research, lead nurturing, meeting preparation, pipeline management, quoting, and partner enablement, Salesforce aims to reduce the administrative workload for sales representatives.
According to Salesforce, “With Agentforce Sales, every seller now has a digital workforce working alongside them. These out-of-the-box agents prospect, qualify leads, book meetings, prepare account briefs, recommend next best actions, and even generate quotes.” The company also noted that these agents are embedded directly into existing workflows and applications like Sales Cloud, Slack, ChatGPT, and Teams.
Customers have reported positive results from early adoption. Eswar Veluri, CTO of Equinox said: “Agentforce can now engage with our prospects 24/7 and respond immediately — with all of the context needed to answer questions clearly, thereby improving our customer experience.” David Beiler, VP of Sales at Equipter added: “Reps were taking four to eight hours — or even a day — to follow up with leads. Agentforce helped us shorten that window and focus our team on higher-value conversations… It’s made scaling outreach a lot more manageable.” Tiffany Jones of HackerOne stated: “Because Agentforce is powered by all our unified data, it will meaningfully take work off our sellers’ plates — the kind of work no one would put on a résumé — and give our teams more time to focus on the high-value moments that win deals.” Adam Alfano from Salesforce shared: “In four months, agents contacted 130,000 leads and created 3,200 opportunities. Next year we believe these numbers will be 10x higher.”
Kris Billmaier, Executive Vice President and General Manager for Agentforce Sales at Salesforce said: “The 170,000 companies that run on Salesforce already have the data; now… they have the digital workforce to act on it… By providing every rep with a team of agents to manage high-volume tasks… we are eliminating the administrative ‘tax’ on sales teams. This ensures every lead is nurtured and every rep can focus on the high-value relationships that drive revenue.”
Agentforce Sales currently offers several AI-powered agents including engagement agent (with assistive features), pipeline management agent, account research & meeting prep agent, quoting agent, and partner success agent. The prospecting agent will be available starting March 31. Pricing is offered through an add-on or as part of the Agentforce1 Edition.
A virtual event featuring live demonstrations and workshops is scheduled for March 18.
